Thailand's largest travel trade event connects global buyers and Thai sellers through "Healing is the New Luxury" with responsible tourism, wellness and sustainability at its core
PATTAYA, Thailand - The Tourism Authority of Thailand (TAT) is hosting Thailand Travel Mart Plus (TTM+) 2026 from June 10 to 12 at the NICE Pattaya Convention and Exhibition Center in Chon Buri, under the theme "Amazing Thailand: Healing is the New Luxury". This year highlights quality tourism, wellness-led travel, and regional tourism development, with the Eastern region presented as a showcase for "Travel with Care", Thai wellness, and coastal sustainability.
Mr. Surasak Phancharoenworakul, Minister of Tourism and Sports, said, "TTM+ 2026 reflects the Thai Government's commitment to tourism as a key driver of national growth. The event connects Thai tourism businesses with high-potential buyers, media, and partners from around the world, while strengthening ASEAN connectivity and wider regional cooperation. It also creates opportunities for business, innovation, and partnerships that strengthen the tourism industry, generate economic value, and distribute benefits to local communities."
Now in its 23rd edition since launching in 2001, TTM+ remains Thailand's largest travel trade event and TAT's annual platform linking Thai suppliers with international markets. The 2026 edition welcomes 429 high-quality international buyers, 428 Thai sellers, and over 100 international media representatives, with more than 15,400 business appointments expected.
Ms. Thapanee Kiatphaibool, TAT Governor, said, "TTM+ 2026 enables TAT to bring Amazing Thailand: Healing is the New Luxury into a global trade setting, showing how Thai tourism can meet demand for wellness, meaningful experiences, and responsible travel. The event reflects our commitment to sustainable growth through the BCG model, Zero Waste to Landfills, and Zero Food Waste, while creating the connections and shared commitment needed to move Thai tourism forward with quality, responsibility, and confidence."
The 10 June programme began with seven pre-tour routes in Chon Buri, showcasing the province's strengths. Afternoon sessions include the Thailand Tourism Update, a TTM Talk under the theme "Thailand: Your Source of Healing Vitamins", and business appointments, The opening ceremony brought the 5R approach — Retreats, Rituals, Reels, Rhythms, and Relations — to life through cuisine, immersive art, cultural performances, music, and networking by the sea.
Across the three days, the Thailand Pavilion presents wellness routes from Thailand's five regions through sensory and experiential activities designed to translate "Amazing Thailand: Healing is the New Luxury" into market-ready products. Sight, taste, scent, sound, and touch are used to highlight regional identities, from Thai fruits and one-bite gastronomy to herbal aromas, soundscapes, and interactive demonstrations.
The pavilion also highlights region-specific wellness experiences include herbal relaxation from the North, traditional body balance from the Central region, salt and herbal therapies from the Northeast, aromatherapy from the East, and sea-and-salt therapy from the South. Gastronomy wellness is presented through local ingredients in contemporary one-bite formats, while Tomorrowland Thailand 2026 is promoted to support event-led tourism, boost spending, extend night-time tourism activity, and create new business opportunities for travel related sectors.
The Product Showcase presents sustainable tourism under "Travel with Care", linking Nature Care, Self Care, and Culture Care to the Eastern region. The area features five zones: recycled sea turtle installation, coastal relaxation experiences, Thai wellness traditions, regenerative marine initiatives, and TAT Certified, presenting CF Hotels, STGs STAR, the Thailand Tourism Awards, and Trusted Thailand as standards that support responsible, transparent, and quality tourism.
Sustainability is embedded across TTM+ 2026, building on last year's carbon-neutral approach. TAT is reducing printed badges, carbon tracking with the Provincial Electricity Authority, waste separation, recycling, surplus food donation, and the reuse or donation of event materials, supporting Thailand's move towards responsible event management and Net Zero Tourism.
Post-event tours will take buyers and media across five regional routes covering Rayong–Chanthaburi, Prachin Buri–Nakhon Ratchasima, Nakhon Pathom–Kanchanaburi, Chiang Rai, and Surat Thani–Nakhon Si Thammarat. These routes are designed to extend business opportunities beyond the trade floor, support new saleable itineraries, and disperse tourism income nationwide.
The next edition of TTM+ will be held in Khon Kaen in 2027.
TTM+ 2026 opens in Pattaya advancing sustainable and wellness-led tourism
KUALA LUMPUR - CloudMile, a leading cloud and AI company in Asia, announced on June 10 the opening of its Agentic Work Transformation (AWT) Experience Center, located within the CloudMile Malaysia Center of Excellence (COE). Launched in collaboration with Google Cloud, this new facility is designed to serve as an "Always On" innovation hub, empowering businesses across Southeast Asia to experience the future of AI-driven productivity firsthand.
The new AWT Experience Center moves beyond traditional presentations by offering highly interactive, "hands-on-keyboard" demonstration zones. Centered on Gemini Enterprise and fully equipped with high-performance Google Chromebooks, the center allows decision-makers to test drive intelligent, AI-powered workflows. The experience is tailored to resonate with the region's diverse business landscape, featuring vertical-specific storytelling and use cases specifically designed for industries such as Financial Services (FSI), Manufacturing, and Retail.
"Our new Agentic Work Transformation Experience Center is a testament to our commitment to driving practical AI innovation in Malaysia and across Southeast Asia," said Jeremy Heng, Chief Commercial Officer of CloudMile. "By partnering with Google Cloud, we are moving beyond theoretical AI discussions and offering businesses a tangible environment to explore Gemini Enterprise in action. This center empowers organizations to see exactly how AI agents can revolutionize their daily operations, streamline their workflows, and accelerate their digital transformation journeys."
"At CloudMile, we aren't just deploying AI, we are architecting the future of human-machine synergy. By embedding Google Cloud's agentic capabilities into the heart of our Malaysia Centre of Excellence (CoE), we are moving beyond simple automation into a realm of intelligent & prescience orchestration. This setup allows businesses to transition from 'task-based' workflows to an Agentic Workplace, where AI doesn't just assist, it anticipates, reasons, and executes. Our CoE is the launchpad for Malaysian enterprises to reclaim their most valuable asset: the time to innovate," said Lester Leong, Country Manager of CloudMile Malaysia.
The launch represents a deepening of CloudMile's relationship with Google Cloud. Through investments in hardware, creative assets, and strategic outreach, CloudMile is working collaboratively with Google Cloud to help democratize access to advanced AI tools for businesses of all sizes—from agile startups to traditional corporate enterprises.
"To thrive in tomorrow's economy, businesses must transition from digital-first to AI-first," said Hana Raja, Country Manager, Google Cloud Malaysia. "CloudMile's local expertise combined with cutting-edge Google Cloud AI technology will provide Malaysian enterprises with dedicated resources to help make Agentic Work Transformation accessible and actionable, and help them confidently embrace an AI-first future."
As part of the customer journey, visitors to the Malaysia COE will be guided through a comprehensive physical demonstration flow, from initial data integration showcases to fully automated AI agent workflows. Businesses interested in exploring how Agentic Work Transformation can elevate their operations are invited to book a dedicated discovery and hands-on session at the CloudMile Malaysia COE.
About CloudMile
CloudMile is a leading AI and cloud technology company in Asia, focused on helping enterprises accelerate their digital transformation. As a Google Cloud Premier Partner, CloudMile leverages machine learning and big data analysis to deliver cutting-edge solutions that drive business growth and operational efficiency.
Written by: Shred & Dread | The Citizen Edition
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